UFC Adds First Openly Homosexual Fighter by Bringing in Liz Carmouche

For us in the MMA media, there has been plenty to write about in the last few days. Nick Diaz is cutting the line to fight GSP. Ronda Rousey has received her UFC belt. Oh, and there are three cards that are going down in the next week.A fact that has f…

For us in the MMA media, there has been plenty to write about in the last few days. Nick Diaz is cutting the line to fight GSP. Ronda Rousey has received her UFC belt. Oh, and there are three cards that are going down in the next week.

A fact that has flown under the radar, though, is the fact that the UFC has added its first ever openly homosexual fighter, Liz Carmouche.

Carmouche is going to be Rousey‘s opponent at UFC 157 and will also be part of the UFC’s first ever female fight (or at least, its first female main event, given how another women’s fight could be added to the 157 card). After going 2-2 in Strikeforce, Carmouche won back-to-back fights in the all-women Invicta FC. The fight with Rousey, obviously, will be her UFC debut and by far the biggest fight of her life.

Carmouche is a great personality for the UFC. As part of a military family, Carmouche spent five years in the United States Marine Corps, working as a helicopter technician and doing numerous tours of duty in the Middle East. She discussed the struggle reconciling her lesbian identity with her military service in a must-read interview with Sports Illustrated in October.

The UFC has historically had a great deal of difficulty coping with allegations of homophobia amongst its fighters and brass. While most fighters will state in interviews that they are progressive, others will let the “other ‘F’ word” slip out on occasion, generating bad publicity for not just themselves, but the entire sport. Additionally, it certainly does not help that UFC President Dana White has also publicly used the word in the past.

This bad habit ended up a major talking point in the UFC’s battle to have MMA legalized in New York. The Culinary Worker’s Union, a major labor organization in the state, holds a great deal of political power and allegedly takes issue with the Fertitta brothers (the owners of the UFC’s parent company, Zuffa) and their history of union busting at their casinos. In their marketing campaign against the sport, the perceived homophobia in the fight business came front and center.

Perhaps to combat this, the UFC extended an opportunity to Dakota Cochrane, an amateur fighter whose resume includes several gay pornographic films, to appear on The Ultimate Fighter: Live. His UFC career would be big news but painfully short as he lost his fight to get into “The House” to James Vick. Since, Cochrane has been fighting in the Resurrection Fighting Alliance.

Carmouche, though, becomes the first openly homosexual fighter to enter the Octagon and, perhaps, the first openly homosexual athlete in a major sport (depending on if you consider MMA a major sport). While various athletes have come out of the closet following retirement, Carmouche‘s sexuality is public knowledge as she competes.

Other professional sports have had a similarly rocky relationship with the homosexual community over the years. The most famous example of this was retired New York Knick, John Amaechi, coming out of the closet in his memoirs in 2007 (he left the NBA in 2004). Reactions were across the spectrum from very positive to very negative, but by far, the most famous soundbite came from Tim Hardaway, who stated live on radio that he “wouldn’t want him on my team.”

Similarly, the NFL and NHL have found themselves in an awkward position as players like Brandon Ayanbadejo and Sean Avery come out in favor of gay marriage, with mixed responses from fans, teammates, the media and league brass.

Ultimately, though, there is no way to look at Carmouche‘s presence in the UFC as anything other than a huge step forward, and a groundbreaking moment for sports as a whole. Once again, watch for Carmouche‘s UFC debut at UFC 157 on February 23, 2013 at the Honda Center in Anaheim, CA.

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Ronda Rousey Opens as Massive 15-to-1 Favorite vs. Liz Carmouche at UFC 157

Once again, oddsmakers are betting heavily on Ronda Rousey.Just yesterday at the UFC on Fox 5 pre-fight press conference, the mixed martial arts megastar was awarded the UFC’s first women’s bantamweight championship belt as Dana White made his first fi…

Once again, oddsmakers are betting heavily on Ronda Rousey.

Just yesterday at the UFC on Fox 5 pre-fight press conference, the mixed martial arts megastar was awarded the UFC’s first women’s bantamweight championship belt as Dana White made his first fight announcement for Rousey.

Instead of an expected superfight against former Strikeforce featherweight champion Cristiane “Cyborg” Justino, Rousey will face top-ranked bantamweight Liz Carmouche in the main event at UFC 157.

According to Best Fight Odds, Rousey will walk into the bout as a historic -1500 favorite against her first opponent in the UFC. Those odds come from European betting site 5Dimes, which also pegs Carmouche as a notable +700 underdog.

However, those aren’t even the longest odds for the challenger.

American site SportsBet only rates Rousey as a -1380 favorite (still extremely lopsided odds nonetheless), but lists Carmouche as an +800 underdog.

To date, this is the biggest betting gap between Rousey and an opponent in her entire MMA career.

For most of her fights, Rousey has been the clear favorite in most sports betting groups, with her closet odds coming up against former Strikeforce bantamweight champion Miesha Tate.

Ronda Rousey’s first UFC title defense against Carmouche takes place at the Honda Center in Anahiem, California, on February 23rd. It will have two significant marks in the history books: Not only will UFC 157 be the first event in the promotion’s history headlined by a women’s MMA fight, but it will also feature its first openly-gay female fighter in Carmouche.

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UFC 157: What Happens If Ronda Rousey Gets Beaten Badly by Liz Carmouche?

Ronda Rousey is fighting Liz Carmouche and she’s expected to trample her—but what if Rousey doesn’t?What if the unthinkable happens and Rousey, the UFC’s poster-woman for women’s MMA, gets beaten? And what happens if she gets beaten badly?How bad…

Ronda Rousey is fighting Liz Carmouche and she’s expected to trample her—but what if Rousey doesn’t?

What if the unthinkable happens and Rousey, the UFC’s poster-woman for women’s MMA, gets beaten? And what happens if she gets beaten badly?

How badly? Like Mark Hominick vs. Jose Aldo or Joe Stevenson vs. BJ Penn badly. What on earth would happen then? Could women’s MMA really survive that?

No, it couldn’t. 

If Rousey loses—even if it’s by a decision—WMMA in the UFC will almost definitely crash and burn. 

UFC president Dana White was an outspoken critic of WMMA and once said that women would “never” fight in the UFC. Yet now, here they are, about to fight in the UFC.

Obviously, it’s no coincidence that as soon as an attractive, young, silver-tongued, female fighter showed up that he suddenly changed his tune; Ronda Rousey is an easy sell. Unfortunately, other prominent female fighters don’t have as much earning potential.

Zuffa (the company that owns the UFC and Strikeforce), throughout its voyage through WMMA, has shown that the only way it knows how to market a female athlete is through sex appeal. Why else would they have put Sarah Kaufman in that ridiculous white leather outfit?

The UFC needs Ronda Rousey for their female-fighter venture to be successful. It’s sad that when women are involved, sex appeal has to be part of the equation but that’s the unpleasant truth.

If Rousey‘s star is dimmed by a loss, or if it goes outright supernova by a devastating beatdown, Dana White’s tune will change. After all, his commitment to WMMA seems tepid at best. “We’re kind of playing with it,” he said. “I know this, over the next couple of years we’ve got fights in the 135-pound division, good fights. Ronda’s the champ and she’ll come in and we’ll see how this thing plays out.”

Should Carmouche win, White will likely deem that the foray into WMMA played out poorly, and the plug will in all likelihood be pulled. The upshot of the UFC’s WMMA experiment would be naught but for the disappointment of Zuffa brass.

 

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UFC 157: Rousey vs Carmouche as the Main Event, Good Idea or Bad Idea?

Ronda Rousey and the biggest hype train the UFC has promoted in quite some time will be blowing through the Honda Center in Anaheim, CA in February for UFC 157. Not only is Rousey part of the card, but her fight with Liz Carmouche will be the Main Even…

Ronda Rousey and the biggest hype train the UFC has promoted in quite some time will be blowing through the Honda Center in Anaheim, CA in February for UFC 157.

Not only is Rousey part of the card, but her fight with Liz Carmouche will be the Main Event of the evening. So much for easing Rousey into the Octagon.

The pulse I’m feeling from the majority of B/R readers is that you feel as though Rousey has been hyped up to the point where it’s hard to imagine her stock rising any higher. Yes, she has great judo skills and can pull a mean armbar on everyone, but is the UFC making a wise decision in placing her and Carmouche in a main event for the first female UFC fight?

It’s the hope of fans that placing Rousey as the headliner isn’t foreshadowing the fact that this is going to be a card light on big names. There have been rumors of so many fighters participating in this event, but as of now (just a little over two months from the event) there doesn’t appear to be anything resembling a complete fight card confirmed.

The only other fight confirmed for the event is Urijah Faber vs. Ivan Menjivar.

Perhaps Dana White knows Rousey can sell people on purchasing the fight to see her at this stage of her career. She has no losses and has appeared to be the most dominant female fighter we have ever seen in MMA.

I bet White also knows that she is one loss from losing a lot of her selling influence.

If Rousey was placed as part of a card and not the main event at UFC 157 and went on to lose, who in their right mind would believe she’d be able to sell a main event?

This is a great idea for the UFC. Put their poster girl out there now and have her sell a fight while she is the talk of the MMA world because you can’t be certain that her success is going to continue.

I do feel, however, that this is a bad sign for fans with regard to how the entire UFC 157 card will shape up.

Joe Chacon is a featured columnist for Bleacher Report and a staff writer for Operation Sports. You can follow him on Twitter @JoeChacon.

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Ronda Rousey as UFC Champion Is a Big Step Forward for the UFC, Women in Sports

The UFC took a momentous leap forward into women’s mixed martial arts by officially making Ronda Rousey the promotion’s first ever female champion.UFC President Dana White awarded Rousey with the company’s inaugural women’s championship belt at the UFC…

The UFC took a momentous leap forward into women’s mixed martial arts by officially making Ronda Rousey the promotion’s first ever female champion.

UFC President Dana White awarded Rousey with the company’s inaugural women’s championship belt at the UFC on Fox 5 pre-fight press conference on Thursday. White also announced that “Rowdy” will make her Octagon debut opposite Liz Carmouche when the two headline February’s UFC 157 in Anaheim, California.

As a long-time proponent of women’s MMA, I have to say that I am quite impressed by the promotion’s faith in Rousey and in other emerging female fighters.

Even before the Olympic bronze medalist judoka became the first women’s UFC champ, White and company were already touting her as the biggest name in WMMA.

I have to give the promotion props for laying the groundwork so that Rousey and other female fighters could smoothly transition into the big show.

The company has shown a more enlightened view towards female fighters (and female athletes in general) that other sports should look to emulate. You’d be hard-pressed to find another major sport that actively integrates women into the fold, let alone one that would give a female athlete top-billing.

However, no amount of altruism can overshadow the fact that there’s money to be made by having a women’s division. But by the UFC saying that female fighters are just as marketable as male fighters, the promotion is basically leading the way for gender equality in major sports.

Rather than separating the sexes by relegating women to an entirely different entity, like the NBA does with the WNBA, the UFC has proven that a synergy between the genders has to occur in order to raise the popularity of female athletes. Women could certainly carry a promotion on their own, like Invicta FC, for example, but in order for female fighters to gain mainstream acceptance, they have to be cross-promoted with male fighters.

What’s brilliant about the UFC’s strategy is that, along with cross-promotion, the company is also immediately putting the women’s division to the test by having Rousey versus Carmouche headline a major pay-per-view event as the inaugural women’s UFC bout. This move will instantly garner the division a ton of interest and could possibly help to win over fans skeptical of WMMA.

The UFC’s integration of new divisions, such as the lighter weight classes, hasn’t always gone smoothly, mostly due to marketing failures.

When the promotion announced the addition of the bantamweight and featherweight divisions during the UFC-WEC merger, there was very little marketing done to hype the new additions. While the likes of Jose Aldo and Dominick Cruz gained some attention as their WEC titles transformed into UFC gold, the rest of the division received little hype.

Quietly, the new weight classes made their debuts as part of the non-televised preliminary card at The Ultimate Fighter 12 finale back in December 2010.  If it wasn’t for a botched decision during a main card bout later that night between Leonard Garcia and Nam Phan (the second featherweight fight in UFC history), the new weight classes probably wouldn’t have received more than just a passing mention by MMA pundits.

Even with the addition of the flyweight division during this year’s four-man tournament, the UFC still hasn’t done that great of a job of hyping its lighter weight classes. 

Luckily, the UFC has learned from its past mistakes.

The promotion is putting Rousey and the women’s division at the forefront of fans minds through constant exposure. When these two women enter the Octagon for their pay-per-view-headlining fight at UFC 157 next year, rest assured that the UFC will go hard on marketing.

Not only is the UFC leading the way for female fighters, but it’s also helping the entire sports world take a step forward by showing them that women and men can harmoniously compete under the same banner.

 

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Liz Carmouche

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BREAKING: Ronda Rousey vs. Liz Carmouche Confirmed for UFC 157 Main Event


(Visual proof of this whole “lady UFC champion” thing, via @MikeChiappetta)

During a UFC on FOX 5 press conference held earlier today in Seattle, UFC president Dana White presented Ronda Rousey with her new bantamweight championship belt — then announced that she’d be defending it against Liz “Girl-Rilla” Carmouche in the main event of UFC 157, February 23rd at the Honda Center in Anaheim. As MMAFighting writes:

While it wasn’t the hoped-for matchup with Cris Cyborg, White promised that matchup with Rousey would come next as long as she emerged from UFC 157 victorious. “That was obviously the fight we wanted to make at 135 pounds,” White said. “We worked hard to make that fight. I believe that this fight will happen and I truly believe the next fight will be the Cyborg one.” [Ed. note: Not that Dana doesn’t have the utmost confidence in you, Liz.]

A five-year veteran of the U.S. Marine Corps, Carmouche’s career MMA record stands at 7-2, with both losses coming last year, in back-to-back Strikeforce matches against Marloes Coenen and Sarah Kaufman. Carmouche rebounded impressively this year, scoring stoppage wins over Ashleigh Curry and Caitlin Young under the Invicta banner.

Though she’s been publicly angling for a matchup with Rousey in recent weeks, Liz Carmouche is one of the last people you’d expect to be headlining a UFC pay-per-view card in early 2013. But as is often the case with UFC title fights lately, the booking was motivated by a lack of options. Said White:


(Visual proof of this whole “lady UFC champion” thing, via @MikeChiappetta)

During a UFC on FOX 5 press conference held earlier today in Seattle, UFC president Dana White presented Ronda Rousey with her new bantamweight championship belt — then announced that she’d be defending it against Liz “Girl-Rilla” Carmouche in the main event of UFC 157, February 23rd at the Honda Center in Anaheim. As MMAFighting writes:

While it wasn’t the hoped-for matchup with Cris Cyborg, White promised that matchup with Rousey would come next as long as she emerged from UFC 157 victorious. ”That was obviously the fight we wanted to make at 135 pounds,” White said. “We worked hard to make that fight. I believe that this fight will happen and I truly believe the next fight will be the Cyborg one.” [Ed. note: Not that Dana doesn’t have the utmost confidence in you, Liz.]

A five-year veteran of the U.S. Marine Corps, Carmouche’s career MMA record stands at 7-2, with both losses coming last year, in back-to-back Strikeforce matches against Marloes Coenen and Sarah Kaufman. Carmouche rebounded impressively this year, scoring stoppage wins over Ashleigh Curry and Caitlin Young under the Invicta banner.

Though she’s been publicly angling for a matchup with Rousey in recent weeks, Liz Carmouche is one of the last people you’d expect to be headlining a UFC pay-per-view card in early 2013. But as is often the case with UFC title fights lately, the booking was motivated by a lack of options. Said White:

Let me put it to you this way,” he said. “You ask me these questions and I tell you truth. A lot of people don’t like the truth when I say it but that’s who wanted to fight her. People aren’t kicking the doors down at Zuffa to fight her.”

Rousey added: ”I can’t make these girls fight me when I want them to fight me. I got a lot of respect for Liz. She’s the only one that really stepped up and said she really wanted this fight right now. That speaks a lot towards her. When the other girls come around and actually want to come to the big show, they know where I’m at.”

Kudos to the UFC for being committed to its women’s MMA experiment — and not burying its inaugural women’s fight in the co-main event spot of a FUEL card — but it’s a risky move, especially when one of the fighters involved is a relative unknown to casual fans. All the UFC can do is hope that Rousey vs. Carmouche turns out to be a thrilling war that turns more fans onto women’s MMA — or at least ends in a violent stoppage that they can show on SportsCenter.

Worst case scenario? Carmouche wins in a slow five-rounder. Obviously, that would still be a pretty solid outcome for Liz, but if it goes down like that, you can expect the UFC to suddenly lose interest in promoting women — which, let’s face it, was only about one specific woman all along, and the potential superfight that will be a lot more profitable than this one.