MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.” In a moment t…
MMA has entered the age of the superstar, but with mainstream appeal comes mainstream problems. One such problem was recently on display—the issue of a fight negatively influencing an athlete’s “brand image.” In a moment that instantly became one of MMA’s most infamous, UFC light heavyweight champ Jon Jones refused to face Chael Sonnen on […]