Forget Nike: Ronda Rousey Has a Higher Celebrity Ceiling Than UFC Star Jon Jones

Ronda Rousey is the hottest thing going in the sport of mixed martial arts. With apologies to Jon Jones, recent recipient of Nike’s engraved invitation to immortality, Rousey’s is the act with the most impact right now. Jones’s is a carefully crafted celebrity. His management has taken an approach similar to that of pretty much […]